Inside the Consumer Mind
Keynote topic
Keynote overview
What does every organisation need to know about how people think, choose and decide?
Inside the Consumer Mind is Alexis Conran’s keynote on consumer behaviour, trust and decision-making. It explores how emotion, familiarity, perception and confidence shape customer choices, helping leaders, marketing, sales and customer-experience teams understand why people choose, hesitate, switch and stay loyal.
Every customer decision is shaped by far more than logic alone. Emotion, perception, familiarity and trust all influence the choices people make, often without them realising it. Drawing on years spent investigating consumer behaviour and exploring the psychology behind everyday decisions, Alexis reveals what drives customer choices and how organisations can build stronger relationships through a better understanding of human behaviour.
Inside this keynote
Customer expectations continue to evolve. Organisations must compete not only on products and services, but on trust, communication and the quality of every customer interaction.
Understanding how people make decisions - why they hesitate, what influences their choices and what makes them act - helps organisations create better customer experiences and stronger relationships. This keynote helps audiences better understand the people they serve.
-
The questions it answers
Why do customers choose one organisation over another? Why do some messages resonate while others are ignored? What really influences the decisions people make?
-
The psychology behind behaviour
Drawing on behavioural psychology, consumer insight and real-world examples, Alexis explores the hidden factors that shape customer behaviour. From first impressions and familiarity to communication, persuasion and decision-making, he reveals the principles behind the choices consumers make every day.
-
The commercial application
Rather than focusing on marketing techniques alone, this keynote helps organisations understand the people behind the decisions. Audiences gain practical insights that can strengthen engagement, loyalty and customer relationships.
As seen on:
Audience outcomes
Audiences leave with a clearer understanding of what creates trust and confidence, and practical ideas they can apply in their professional lives.
Better understand the psychological drivers behind customer behaviour.
✔
Recognise why customers choose, hesitate or change their minds.
✔
Improve communication by aligning messages with how people actually make decisions.
✔
Apply behavioural insights to strengthen customer engagement and loyalty.
✔
Create more meaningful customer experiences that build long-term relationships.
✔
Best suited for
Customer Experience conferences
➔
Sales conferences
➔
Marketing events
➔
Professional & financial services
➔
Retail and consumer-facing organisations
➔
Leadership teams
➔
Related industries
This keynote is particularly relevant for organisations where sound judgement, risk awareness and decision-making are central to performance such as:
Frequently asked questions
-
No. While customer behaviour is central to the keynote, the insights are equally valuable for leaders, client-facing teams and anyone responsible for influencing decisions.
-
Yes. Alexis regularly adapts the keynote for professional services, financial services and other organisations where long-term client relationships are critical.
-
Yes. Alexis explains the psychological principles that shape consumer decisions in a practical, engaging and highly accessible way.
-
Absolutely. The keynote provides strategic insights into customer behaviour that are relevant to senior leaders as well as operational teams.
-
Depending on the format, Alexis can incorporate demonstrations, audience participation and Q&A to create an engaging and memorable experience.
Book now
Looking for a keynote that helps audiences make better decisions, recognise hidden influences and improve judgement? Get in touch to discuss how this keynote can be tailored to your audience. And don’t forget to explore Alexis’ other keynotes on trust and confidence, and why even smart people get fooled.